A startup effort to gain brand awareness, digital traffic and subscribers with visual branding development.

Babacucu.com was a free commerce startup. A product sampling platform to distribute free products and goods to targeted audiences within babacucu.com’s community. Their vision of reducing waste, reusing, and recycling becomes an extra attraction for the millennials who have a better understanding of environment friendly and have a strong will to take part in the cause. As a startup, babacucu.com needs to build visual assets to introduce and raise netizen awareness of its entity and the business. The graphic design must represent connections, fun, youthful energy, and welcoming. Their vision is to encourage people to think and act to make others happy and reduce waste.

We planned the visual communication strategy and its design asset implementations into four stages within a year of progress. However, the actual performance gradually proceeds according to its operational needs. Determining the visual tone and manner was tricky because the founders had difficulty deciding on babacucu.com’s target audience, and we had to shift design directions a few times in the beginning.

The visual design development spectrum was quite broad for online and offline communication channels to reach out and engage the audience and babacucu.com loyal members. The graphic design seems to have an impact and contributes to attracting netizens with the increasing number of members, followers and likes each month, including daily traffic reports. babacucu.com visual design set is not intimidating or suspicious enough that people are lightly willing to come and check the platform….see more artworks