Pull different strengths to develop a corporate annual report like business as usual in the middle of the pandemic.

When the COVID-19 pandemic hit in 2020, life changed instantly. The world struggles to adjust to new ways of doing things. Social distancing, wearing masks, and washing and sanitizing your hands have become the new normal to keep activities going while actively cautious and safe at the same time. However, as corporate responsibility and an obligation to the stakeholders and customers, Citibank Indonesia still keeps business as usual when putting together and publishing its annual report. Developing a yearly corporate report requires extensive collaboration and meeting coordination, so it became quite challenging to do so with the new normal situation. Luckily, the Covid-19 pandemic brings out the best side of compassion and consideration for others. This positive attitude builds effective collaboration among everyone and the department involved, which leads to efficient and concise project management and coordination.

The most challenging part of the process is the photography sessions. We plan a few scenarios to take precautions in eliminating and reducing the possibility of the people involved on-site getting infected by Covid-19. At the same time, we implemented the design process 100% remotely from start to finish. We ensure high safety and health protocol standards during project implementations.

Digital tools such as chat groups for daily updates, remote storage for collective usage, virtual meeting, discussion, and presentations were daily utilities for collaborations to deliver the product on time…see more artwork