Castle Rock
PLTS Project (Pembangkit Listrik Tenaga Surya/Solar Power Plant) is an infrastructure project to build a solar power plant to provide renewable energy for electricity to 5 villages in East Sumba, Indonesia. The unique model of this development is community participation by contributing part of their land to the project. To build a good sense of belonging to the development before and after the project, the project requires communication tools to introduce the project’s purpose and goal to the village community. Getting them involved in the process and letting them know what to expect and prepare during the PLTS Project development is crucial, it raises their awareness and allows them to ask questions and be a part of the project.
We prepare communication set materials as campaign tools to be used to raise awareness, project introduction, and presentation aid. The 5 villages are located off the grid in remote areas
On these projects there are two steps of design, it is based on the needs of the project and the people who are the audience. These people we made the design for are not used to seeing a visual asset such as posters and flyers and with this in mind we design the best we could.
Category
Social Campaign
Designer
Studio Rancang Imaji
Art Director
Studio Rancang Imaji
Before The Electric Plant Was Build
The PLTS or Solar Power Plant is an infrastructure created to increase the livelihood of local inhabitants in Sumba remote area. The design has two steps, The Before, where electric power plants are not established yet.
We try to create relevant design and illustrations so the message of our communication visual design is easier to digest. On this step we had to educate the people about things they shouldn’t do, what are the dangers, and how to keep people safe, especially children.
In the second phase there is a new design when the power plant is established. On this step we had different designs that aim different things from the previous steps.
After The Electric Plant is Build
On this step we help people to learn how to use electricity. For example how to turn off things when you are done with them, like turn off the bulb when morning come, turn off pump when water is filled the water tanks, and so on.
And since we also would like to increase the livelihood of the people we advise the moms to take the field! For example we share the idea that they can sell ice and ice cream, which is only possible when you have electricity.
