Komisi Penanggulangan AIDS Nasional (KPAN)

There is a known pattern for remote site works that near there almost always exists a brothel. Seems counter intuitive for the most populous muslim country on earth but yet here are the facts. However this also brings another problem which is HIV/AIDS transmission. The problem with this is there are a lot of workers that come to brothels and have family at home, which makes HIV/AIDS transmission higher.

The Indonesia National HIV/AIDS Committee (Komisi Penanggulangan AIDS Nasional or KPAN) is launching a social campaign aimed to spread awareness about how HIV/AIDS spreads. This campaign is for the male workers in remote work areas such as palm oil plantations, mineral mines, and so on, we need to create a message that they will get.

So in order to get the job done we need to create a design that resonates with the audience. The first one would be a reminder of the family home, one in the brothels, and we also asked the prostitute to tell their customer to use a condom. So the transmission could be stopped or at least be minimized.

The visual communication design output on this project is also very considerate because KPAN is careful not to stir protest from the religious civil organization. so we are very mindful not to create a commotion with our work.