Bean There is a stand-alone coffee spot, a small startup in business district office building and their beginning started with challenges such as coffee sales targets and branding awareness.
The owners choose to focus only on the core value, creating good space, and provide good coffee but less branding awareness. While other existing big coffee business had their branding up so strong and already reached the customer’s top of mind.
Realizing the situation Beanthere identifies two factors that may be effectively useful to leverage their branding issue.
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