Juggling to address two main factors of branding awareness effort and achieving coffee sales target, as a new business a takeaway coffee spot.

Beanthere is a stand-alone coffee spot, a small startup in business district office building and their beginning started with challenges such as coffee sales targets and branding awareness.

The owners choose to focus only on the core value, creating good space, and provide good coffee but less branding awareness. While other existing big coffee business had their branding up so strong and already reached the customer’s top of mind.

Realizing the situation Beanthere identifies two factors that may be effectively useful to leverage their branding issue:

1. Develop a basic visual branding identifier to introduce its business and implement it in basic media such as business cards, sleeves, coffee cups, and menus. Beanthere also exploring a creative approach visually for seasonal festivity to gain personal touch with customers.

2. Create user experience, by implementing two approaches. One price for all menu to introduce the coffee and give out free coffee out of the 10th time they buy (loyalty card). The owners also work closely with the barista as the front line to develop the right tone of conduct as they will represent the brand persona of Beanthere.

Beanthere’s brand awareness was driven mostly by user experience, by maintaining consistent experience in a fresh good coffee, friendly baristas, and a positive vibe around the spot. As the business grew, visual branding implementation also played a role in expanding branding awareness beyond the Energy Building and also gained top of mind as the preferred coffee to go in the area.

This simple approach to branding development allows a smooth way of persuading the brand to customers, as well as the best approach to effective small coffee business investment…see more artworks.