SAVE with COMDOM! A controversial effort to fight against HIV/AID for working men and sex workers in remote industrial areas.

The increasing number of people affected by HIV/AIDS in Indonesia is a big issue. The lack of education, awareness, and ignorance among men in remote areas such as factories and plantations is still a contributing factor to the rapid spread of the disease. They were often the carriers of HIV/AIDS and more often affected their spouses or family.

This alarming situation urges KPAN (Komisi Penanggulangan Aids Nasional) to take action in developing communication awareness to provide simple information about condoms and how they can save their life as well as their loved ones.

Our challenge in visual design development was to avoid a misleading message and perception of the suggestion of a free-sex lifestyle. Although it may sound cliche, bringing up the responsibility aspect and the family protector as their role is still a message they can relate to and comprehend. To reach the audience easily, we use various materials to provide the information in many different outlets…see more artwork