Client: Babacucu.com
Project: Expanding audience reach and better business understanding.
Series interactive of events to build community engagements and create brand experiences to introduce new business.
The online platform is an interesting and exciting media to create and build community engagement, let the audience experience the concept offered, and gain their trust as well as support the upcoming startup.
Babacucu was a self-funded startup and had limited resources to create a grand gesture to introduce itself to the public. Therefore, the founders decided to utilize regular events which led to the audience experiencing “Gak Semua Harus Jadi DUIT” (Not everything is about money) the Babacucu way, and become a fun and unique space to belong to.
Through a series of events, Babacucu was able to gather loyal members from all over Indonesia as well as gain traction daily. Events were organized to suit different purposes, the online event was to gain greater audience reach, and the offline was to increase awareness, build genuine relationships with the community, and provide a better understanding of Babacucu’s business ideas.
