FACE UP - DURHAM UNIVERSITY

We are honored to be part of the FACE_UP (Factors Affecting Childhood Exposures to Urban Particulates) projects, the research that was initiated by Durham University and backed by UNICEF, WHO, and local agencies. These projects try to find effectiveness of KN-95 mask styles for young peoples. They test the fit, design, and comfort. They find that mask comfort and design play a major role in whether they will wear them regularly.

But this campaign needs to be spread out and they need some kind of design to create a memorable and effective campaign, so here is Studio Rancang Imaji's came in, we build the animation and the design for this campaign, we create something that is relatable but also compelling for children to hear and watch so they aware to wear the mask.